Organization needs to have a blog or even participate on social media
is a decision most management boards need to have lots of courage to
take. I have attended meetings and made presentations on these issues
and I believe the answer used to be depend on marketing strategy, target
market and a variety of other factors. But then it is still in the
interest of every business to have an authoritative, official corporate blog. Some organisations, most notably GTBank recently launched its corporate video ( Ndani TV) and blogging platform(blog)
People might take information from corporate blogs with a pinch of salt but they know it is still authoritative. While some organisations have established social media communication platforms, it is still not enough. Most people may miss tweets and status updates especially if they are not watching Facebook every second and don’t check the history of their friends’ pages. However, you can certainly take advantage of content management systems like WordPress, Joomla and Tumblr plug-ins to ensure even people on your social networks are able to get your corporate information across to their peeps. But the world of business communication has changed and the blog is the best tool available (when done right) to address the challenges of life in the 140-character news cycle.
Read on : www.adeolakayode.com
No comments:
Post a Comment