Friday, 28 June 2013

Close Up set to break World Record with Teeth Brushing Challenge

Founder, HEIT Solutions and Project Head, Lagos World Record Teeth brushing Challenge, Dr. Lawal Bakare; Category Manager, Oral Care, Unilever Nigeria Plc, Mrs. Oiza Gyang; Brand Manager, Close Up, Mr. Dexter Adeola; and Head Protocol, Lagos World Record Teeth brushing Challenge, Dr. Bimbo Oyedokun at the press briefing for the World Record Teeth Brushing Challenge

Leading oral care brand, Close Up toothpaste, has reiterated its commitment to promoting a healthy oral care culture. This came against the backdrop of the World Record breaking Teeth brushing challenge slated to hold on July 4th in partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net & Core Media. 

The challenge is expected to bring together 300,000 students who will brush at the same time at different locations. The latest World Record on such feat was done in India where an event brought together 177,003 people to brush their teeth at the same time. Nigeria hopes to smash this six-year-old record with the Teeth Brushing Challenge.

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